When building or designing a chatbot for purchase, you should try and make it as attractive as possible. The benefits of users using your chatbot time and time again will improve interactions on your site which will increase conversion rates and ultimately increase sales.
Chatbots from companies like Convertobot can be made to be as addictive as social media messenger platforms. The following are some of the things you can do to make your bot addictive:
Whenever you post something on social media and you get a like or comment, there is a dopamine hit triggered in your brain. When building a chatbot, you should think along the same lines.
When someone is using a chatbot, they are looking for a solution to a problem. To make your chatbot addictive, you need to make the solution both easy to find and use.
You can use such triggers to make your chatbot more compelling. If it is too difficult or too easy to find a solution, chances are users will not return.
Use Varying Rewards
The best way to make your chatbot as addictive as possible to give rewards of different types. Medical research clearly states that you get a flood of dopamine in your brain whenever you are expecting a reward.
When presenting solutions to queries through your chatbot, you need to offer different ways to arrive at the same or similar conclusion. If users are always using the same process to find things using your chatbot, they will soon get bored.
Introduce variability to your bot using rewards. You can give users rewards every time they make a different choice which will encourage them to keep using your chatbot.
Strongly tied to using rewards is to encourage action on your chatbot. Your product or service has to be the solution to a user’s problem.
There are two main things that inspire action in humans: motivation and ability. You need to make it easy to find the solution but you should also ensure that the user is motivated to find it.
You need to make the user coming to you for a solution into a habit. Offer better solutions that are increasingly harder to find to motivate the user. Very soon, their behavior will become automatic and you will have built an addictive chatbot.
The more investment you have in a relationship, the harder it is to end it. Granted that building a relationship with your customers is a vital element of implementing a chatbot, you need your users to be heavily invested in the relationship.
You can do so by giving your bot personality so that users feel it is an organic interaction and after several interactions, a relationship. You can also do so by ensuring users spend a little more time with the chatbot.
The key to any successful chatbot is continuous improvement. If you can keep testing your chatbot and using the results, improving it, you can develop a very addictive chatbot.
Use the information you acquire from customers to develop more personalized interactions. Also learn what makes users tick and incorporate those elements into your bot.
Soon you will have a chatbot that users cannot live without.