There is a lot of pressure on franchise businesses to keep up with the digital marketing game. However, staying on top of a social media platform worth your time, effort, and money can be complex. This article will help you identify 5 marketing challenges to overcome problems with your franchises.
5 Franchise Marketing Challenges :
- Showing Off Your Brand on social media
Social media is a great way to get the word out about your franchises. With the growing popularity of platforms like Instagram, Facebook, Twitter, Linked In, YouTube, and Pinterest, you can connect directly with current and prospective customers.
You can share your new franchise marketing campaigns, which will be a great way to promote your brand, and you can even use Facebook ads to run targeted campaigns centered around keywords, interest groups, and a lot more.
- Multi-location marketing
Technology has made it possible for multi-location marketing campaigns to be successful. It doesn’t matter what type of business you are in because all types of businesses can have multiple locations. One way that franchise owners are using technology today is by using a video conferencing platform that allows them to conduct meetings with other employees, vendors, and franchisees. To read more on a quick and dirty guide to franchise SEO for multi-location businesses, visit this website providing SEO in Atlanta.
The bottom line is that the more you are willing to invest in marketing campaigns like advertising and video production, the higher you will see a return on your investment.
- Growing Your Digital Marketing Presence Quickly
You can use many tools to enhance your digital presence, but never underestimate the power of video production because it’s still one of the most effective ways to build trust in an audience and tell a story about your business.
- Creating Content That Is Trusted
While you want to promote your brand and products, it’s also important to share useful content that can provide value to the audience. For instance, if a few franchises in your area recently made headlines for being sued by former employees, you could create an infographic about franchises and lawsuits, so other businesses don’t end up in similar situations.
- Paid Advertising on Search Engines
Marketing is a lot different than it was five years ago, and today you need to be where the audience is going by creating content that they want to read or watch on social media channels like YouTube, Vine, and Instagram. But at the same time, this doesn’t mean that you should ignore the tried-and-true way of marketing which is advertising.
With so many types of ad units available, paying for ads on search engines like Google, Yahoo and Bing seem to be a no-brainer, especially when it comes time to optimize your franchises’ digital presence to increase online sales and grow new customer leads.
Experienced SEO and marketing experts can help you out here. They have the knowledge, skills, and passion for creating a digital strategy that will give you an edge in this ever-changing world. Consider one if you need help.